Data Science in Marketing: Personalization and Targeting Strategies Smarter business decision is  the term we talk about most when we talk about marketing. As in recent years data science has become an important part of the marketing strategies and it provides a deep understanding of customers needs, product awareness, market awareness and pain points to [...]

Data Visualization Best Practices Data visualization is a powerful tool that can help individuals and organizations understand complex data sets and communicate important insights in a clear and effective manner. In this blog, we'll explore some best practices for creating effective data visualizations. Know your audience Before we start creating a visualization, it is very [...]

Why Programming is Important in Data Science Programming is extremely important in data science because it is the primary means by which data scientists are able to analyze, manipulate, and draw insights from large and complex datasets. Here are some of the reasons why programming is so important in data science: Data manipulation: In data [...]

An overview of data science's statistics and linear algebra Statistics What is it? Statistics is a "branch of mathematics dealing with the collecting, classification, analysis, and interpretation of numerical data for making inferences based on their measurable likelihood," according to Business Dictionary. Or, to put it another way, statistics is the process of gathering, examining, [...]